Sandisk Moves Into Vietnam

Sandisk on Monday said it plans to start selling the Sansa digital music player, mobile phone cards and USB flash drives to people in Vietnam, citing a growing consumer class in the nation.

The company has teamed up with FPT Corp., a Vietnamese distributor, and Ingram Micro Inc., of Santa Ana, California, to tap into Vietnam’s market.

There are 23 million mobile-phone users and 17.8 million Internet subscribers in Vietnam, Sandisk said, all potential consumers. The nation boasts a population of around 87 million people.

The Southeast Asian country has become a hotbed of investment for global IT makers in recent years.

Earlier this year, Taiwan‘s Hon Hai Precision Industry, which assembles gadgets such as the iPod for Apple, the PlayStation 3 for Sony and mobile phones for Nokia, announced plans to invest US$5 billion over the next five years in Vietnam.

Last year Intel Corp. announced it would expand a chip packaging and testing project in Vietnam into a $1 billion affair, more than triple the size of the original plan.


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